One of my favorite clients I've ever worked with was a new residential development in Liberty, MO. The neighborhood is on some of the oldest family-owned land in Liberty and it was really fun trying to find ways to tailor the look and feel of the branding to the culture of the land.
This is a new neighborhood built on some of the oldest family-owned land in Liberty, MO. As I looked around at other neighborhoods in the area that operated in the higher class, $300,000-$400,000 price range, I felt like too many of those logos went too on the nose for the flowery, "elegant" look. With all my logos and branding efforts, I always strive to find the simplest solution to the problem. In this case, it wasn't to add more elements or a complicated picture.
I looked at a lot of what Restoration Hardware does well in branding their furniture. They operate in a parallel market to homebuyers of this level. I modeled some things off of their style and then tried to subtly add the idea of "farm-style" living with color and element choice. Incorporating the historical "established in" information helped bring home the history of the land. I like to build a strong secondary option into my logos, and the bold H circle takes all the elements of the full logo and gives a simple, bold look that reinforces the main brand.
We wanted to create a simple website that communicated the feel of the area of the development. It was a challenge because we had to find a way to sell houses without any images of actual homes in the neighborhood. The land is on one of the oldest farms in Liberty, MO, so we decided to run with the "old farm" feel and communicate that with our image selection.